Our Story

Ideaboxx Logo

Change the Rules,
Improve the Game.®

Founded by Entrepreneur & investor, Rick Aab who has an unbroken record of success in turning ideas into mega companies. All his ventures have either been taken public or acquired by larger companies. His philosophy has always been: “if you assemble a team of inspired, talented, and collaborative individuals who see only challenges, rather than problems, and fund them well, success is not only possible but inevitable.” This is the foundation and life blood of Idea Boxx.

Key Events.

2012

2012

Idea Boxx was founded.

2013

2013

2nd company in Ontario County to be approved in Start-Up New York.

2014

2014

ProNatural® was launched.

2015

2015

Moved to our new 13,000 sq ft home at Lehigh Crossing.

2016

2016

Hydra Rinse® was launched.

2017

2017

Expanded our offices to Florida and Colorado.

HYDRA RINSE®

The first of its kind, Hydra Rinse® is like nothing else in the industry. It uses revolutionary automated technology to standardize the cleaning and sanitizing process for soft serve machines.

PRONATURAL BRANDS®

ProNatural Brand’s® line of naturally-derived cleaning and sanitizing products provides a superior, professional performance, every time.